ALM Announces that it will offer $500,000 reward for hackers of Ashley Madison, as part of Project Unicorn
Avid Life Media (ALM) announced on Monday that it will reward $500,000 for information leading to the identification or conviction of the people behind the attacks on Ashley Madison.
ALM is the parent company of adult sites Ashley Madison, Cougar Life and Established Men. In July a hacktivist group named Impact team said that ALM profits on the pain of others and demanded that ALM sites, specifically Ashley Madison and Established Men, be taken offline. 
Team Impact vowed that if that did not happen that they would release compromised data for both sites.
ALM elected not to take the sites offline, as Impact Team had demanded, and as a result Impact Team, late Tuesday, released the first of three batches of compromised data sets. The data includes financial records, customer records, payment card information and the CEO's email logs amongst other items.
An ALM spokesperson commented that, "We are confident that the considerable investigative and prosecutorial power that is being brought to bear on this unprecedented crime will lead to arrests and convictions."
Project Unicorn is led by the Toronto Police Services (TPS), with assistance from the U.S. Department of Homeland Security, the Ontario Provincial Police, the Royal Canadian Mounted Police, and the FBI. The task force stated that the investigation is moving in a positive direction, but that outside help was needed – thus they're offering the reward as an incentive.